Chief Marketing Officer

The role

You own the brand. How it looks, how it sounds, how it moves, how it fights. This is not a performance marketing role hiding behind dashboards. We need someone who can make Duel impossible to ignore: through stunts, activations, content, provocation, and sheer creative force. You’ll work directly with the founder and have the freedom to do things no other casino would dare.

Duel’s brand is a weapon. The product backs up every claim. Your job is to point that weapon at the right people, at the right time, in the most memorable way possible.

What you’ll do

• Own brand strategy and creative direction across every channel
• Plan and execute disruptive campaigns, activations, and stunts that generate attention without buying it
• Build Duel’s presence on social and community platforms into something people actually follow
• Manage KOL and influencer relationships: find the right voices, not the biggest ones
• Rage-bait when it’s smart. Know the line. Dance on it.
• Turn Duel’s anti-establishment positioning into cultural moments, not just marketing copy
• Build and lead a marketing team from the ground up
• Collaborate with product and community so the brand lives inside the experience, not just around it

What you’ll need

• Senior marketing leadership experience, ideally in gaming, gambling, crypto, or entertainment
• A portfolio of work that made people talk; campaigns, stunts, moments. Show us what you started.
• Natural instinct for culture, internet, and what makes something spread
• Comfortable with controversy as a strategy, not just a side effect
• Builder, not a presenter. You execute, not just deck.
• Crypto-native or deep in the space. If you need a primer on degen culture, this isn’t for you.
• Strong enough to own a creative vision, flexible enough to let the founder burn it down and start again

Come make the casino the industry can’t stop talking about.